Digital marketing is a vast and dynamic field constantly evolving with new technologies and trends. It can be difficult to keep up with the latest tools and techniques, especially when industry jargon and acronyms are thrown around. 

Photographed by: Mikael Blomkvist

Therefore, it's important to know the most common digital marketing acronyms.

"Return on Ad Spend" is the measure of the revenue generated from an advertisement campaign compared to the amount of money spent on the campaign. It helps in analyzing the effectiveness of the campaign and making informed decisions about future advertising investments.

• ROI : Return on Investment 

"Return on Investment" is a financial term that represents the amount of profit or loss generated by an investment in relation to the amount of money invested. It is calculated as the net profit divided by the initial investment, expressed as a percentage.

• CTR : Click through Rate

"Click-through rate" is the percentage of people who click on a specific link or advertisement among the total number of individuals who view it.

• CPA : Cost Per Acquisition 

"Cost per acquisition" is the amount of money spent on acquiring a new customer or lead for a business. It is calculated by dividing the total cost of a marketing campaign by the number of new customers or leads generated.

• CPL : Cost Per Lead 

"Cost per lead" is the amount of money spent on acquiring a potential customer's contact information through marketing efforts.

• CPI : Cost Per Install

"Cost Per Install" is the amount of money it costs to acquire a single installation of a mobile application.

• CPC : Cost Per Click

"Cost per click" is a term used in online advertising that refers to the amount of money an advertiser pays each time a user clicks on their ad.

• UTMs : Urchin Tracking Mode

UTMs (Urchin Tracking Mode) are parameters that are added to the end of a URL to track where website traffic is coming from.

They provide valuable data for website owners and marketers, allowing them to analyze the effectiveness of different advertising campaigns and marketing channels. UTMs can track a variety of information, such as the source of the traffic (i.e. a specific website or social media platform), the type of ad (i.e. banner or text), and the specific campaign or promotion being run.

By using UTMs, website owners can gain insights into which marketing tactics are most effective and make data-driven decisions to improve their advertising strategies.

• PPC : Pay Per Click

"Pay per click" (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

• CPM : Cost Per 1000 Impressions

"Cost per 1000 impressions" is a term used in advertising to measure the cost of displaying an ad to 1000 viewers or users.

• CPV : Cost Per View

"Cost Per View" seems to be a marketing metric that measures the cost of each ad view, typically used in online advertising.

• SEO : Search Engine Optimization 

"Search Engine Optimization" is a process of improving the quantity and quality of website traffic by increasing the visibility of a website or a web page in a search engine's organic results through the use of various techniques and strategies.

• CRM : Customer Relationship Management 

"Customer Relationship Management" is the term used to describe the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

• CMS : Content Management System

A Content Management System (CMS) is a software application used to create, manage, and modify digital content. It allows multiple users to collaborate on content creation and publishing, with different levels of access and permissions.

CMSs are widely used for websites, blogs, and e-commerce sites, as they simplify the process of adding and updating content without needing technical knowledge or HTML coding skills.

• SEM :  Search Engine Marketing

Search Engine Marketing (SEM) is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising and optimization techniques.

• CTA :  Call to Action 

CTA, which stands for Call to Action, is a marketing term used to encourage a specific action or response from a target audience.

It is typically used in advertising and sales materials to prompt the reader or viewer to take a particular action, such as making a purchase, signing up for a service, or clicking a link.

The CTA should be clear and concise and provide a sense of urgency to encourage the audience to act quickly.

That's a lot to intake 😬 

Understanding the numerous acronyms may seem daunting, but you can conquer any challenge with the right mindset. Remember, every step you take toward improving your knowledge is a step toward achieving your goals.